In 2025, GIST Impact and Storebrand Asset Management analysed the 100 largest listed companies across Norway, Sweden, Denmark, Finland and Iceland to assess how they interact with nature. Despite outperforming global peers by 42% on biodiversity impact, the data showed their combined pressure on nature has grown by roughly 1% every year since 2017. Growth, it turns out, has not been decoupled from nature impact.

Reforestation doesn't fail at the planting stage. It fails at the management stage, when thousands of dispersed parcels, field teams working across a country, and a carbon market demanding verified proof all have to be held together at once. This is how Taking Root built the operational infrastructure to do that, and what fifteen years of doing it looks like in practice.